Chapter 2

CHAPTER 2

COMPETITIVE ADVANTAGE

Assalamualaikum dan selamat malam (ketika artikel ini ditulis) kepada saudara saudari yang sudi melihat entri saya kali ini...hew hew >.<. Ok saya teruskan entri kali ini dgn tajuknya yg berjudul Competitive Advantage hasil gubahan M.Nasir dan liriknya Habsah Hasan..hoho takdelah gurau jew...

First of all what is competitive advantage???

"product or services that an organization's customer place a greater value on than similar offerings from a competitor"

There are 5 forces model that we use to evaluating business segments. These 5 forces of model is very important and  related in our daily life and they are JENG JENG JENG!!!!!!

a) BUYER POWER

   - assessed by analyzing the ability of buyers to directly impact the price they are willing to pay for an item

b) SUPPLIER POWER

   - assessed by the supplier ability to directly impact the the price they are charging for supplies.

c) THREAT OF SUBSTITUTE PRODUCTS OR SERVICES

   -  high when there are many alternatives to a product of service and low when there are few  alternatives from which to choose.

d) THREAT OF NEW ENTRANTS

   - high when it is easy for new competitor to enter a market and low when there are significant entry barriers to entering a market

e) RIVALRY AMONG EXISTING COMPETITORS

   - high when competition is fierce in a market and low when competition is complacent.

Also there are Porter's Three Generic Strategies which  can be concluded in a single picture.

That's all my general view for chapter 2. hew hew >.<