Chapter 3

Assalamualaikum kehadapan sahabatku yang dikasihi sekalian. Moga anda semua berada dalam keadaan yang sihat hendaknya untuk kita meneruskan pembelajaran kita pada kali ini. Tajuk seterusnya yang kita akan belajar ialah

 Strategic Initiatives for Implementing Competitive Advantage

There are 4 strategic initiatives that company can take and they are.................................

Supply chain management (SCM) 

- the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability

Customer relationship management (CRM)

- managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

Business process reengineering (BPR)

- the analysis and redesign of workflow within and between enterprise

Enterprise resources planning (ERP)

- integrates all departments and functions throughout an organization into a single IT system to ease in decision making.